Electronic promotion: Packing enough punch
Advancement in information technology has revolutionised the entire world. Virtually, electronic gizmos have found their use in most of the professions. Healthcare professionals too have benefitted from these developments. Patients can communicate with physicians across continents, and also send photographs of a rapidly disappearing allergic rash, even before they reach the clinic. Physicians, on the other hand, can send reports and prescriptions to far-off patients. This article discusses the pros and cons of this technology leap within the physician’s cabin.
About the Author:
Dr Rajan T D (MD, DVD, DNB) is a pharma consultant and practising dermatologist. He advises pharmaceutical industries on drug development, promotion and marketing strategies. He is an honorary consultant to ONGC, Indian Airlines and Larsen & Toubro Ltd and teaches at CMPH Medical College, Mumbai. Dr Rajan regularly writes in various periodicals on several social issues as well as those relating to the pharmaceutical industry. He has been the associate editor of ‘My Doctor’ – a health magazine. He can be reached on email: rajan.td@gmail.com
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