 Cosmeceuticals:
Getting the pharma touch
While beauty may lie in the eye of the beholder, the money (made
out of products that help enhance beauty) definitely is filling
the pockets of cosmeceutical companies and dermatologists. Long
ago, the cosmetics industry used to focus on ‘look at
me’ types hot red lipsticks and lash-extending mascara.
However, the industry has matured today. Rather than just hiding
imperfections, the new age of cosmetic products, also known
as cosmeceuticals, claim to fight imperfections. ‘Cosmeceuticals’,
a portmanteau of the words ‘cosmetic’ and ‘pharmaceutical’
are gaining immense popularity today. Anti-wrinkle creams, alpha
hydroxy acids, botox and several other products have already
flooded the market as well as beauty and health spas. Kavita
Tate gives you an insight on this ‘up-to-the-minute’
industry, which is always on its toes to make the world beautiful. |
